-I.C.F. Certified Professional Coach

-B.A. degree in Psychology from the University of Victoria

-B.A. degree in Business from the University of Victoria

-5 months of training through 5 courses by industry leader CTI ® 





"Shane improved my strengths, my confidence and the decisions I make!" - Kevin Clark (Owner of Dev Edge Internet Marketing)


"Shane has increased my clarity and improved my ability to achieve my goals by strengthening my focus and revealing my limiting self-beliefs. Furthermore, even though I am ridiculously busy I am less stressed than ever!" - Dr. Michael Maxwell (Total Body Chiropractic)


"You are very talented and far exceeded my expectations!" - Dr. David Johnson (Dentist at Radius and Academy Dental)


"Shane kept giving such great value I couldn't quit!” - Russ Sheriff (Owner and Operator of Victoria Carpet Care)


"Shane can bring great value to any one's career and personal life, so give him a try, you won't be disappointed!" - Anthony Nielsen (Sales Associate at Urban Barn)

Specialization In Business/Life Coaching for Men


"I was already pushing myself to live my best life through my own skill-set and understanding. Hence, I was skeptical of the further benefits coaching could bring, but my critical thoughts ceased after the length of my strides were increased and things began moving at a pace that was unlike anything I'd experienced before!" - T.Neilsen



We are always racing towards something or fighting for something in life. As men racing towards our goals we want to cross the finish line in first place! We also want to overcome the obstacles in our way as we fight to get there and get what we want! But what happens along the way? Well, just like in a race, over time there is wear and tear and worse yet, you can also crash! Furthermore, just like in a fight, you can get tired, injured and worse still maimed during your clashes! 

It is iconic movie characters like Rocky and Rambo that are great examples of this, of what men actually experience and struggle with; striving for significance, fearing failure, lamenting loneliness, accepting anger, dealing with rejection and failure and as a result wondering who they are as men and if they can ever be the man they really want to be!



a man reflecting on lifeWHAT DOES THIS MEAN?

It means that in real life there is no such thing as the John Wayne or Clint Eastwood cowboy; a man who is fully independent and completely lacking any doubt, fatigue, fear, pain, guilt or sadness. These unobtainable western culture myths, that somehow strength means not needing help, not being effected or at least keeping it all inside, is what keeps us from crossing the finish line first and overcoming what lies in our way! As a result you need the right vehicle, the right weapons and the right training!




YOUR VEHICLE, YOUR WEAPONS & YOUR TRAINING!man arms raised in victory

To get where you want to go, the questions become: What vehicle are you racing in? What weapons are you fighting with? And what condition are you in? To truly achieve the success you need knowledge, information, tools and techniques, the kind you get from coaching. The information, knowledge, tools and techniques used are numerous but all of these end up resulting in embodiment of 4 key critical, distinct and valuable roles; King, Warrior, Friend and Mentor. Each role is best suited to specific times, situations and people, but ideally a man is all 4 and knows which to use, how to use it and when!






In order to help you fully embody the roles of King, Warrior, Mentor and Friend it is important that a coach also embody these roles in his life. On one hand I am a very logical, practical, action orientated and results driven individual. On the the other hand I am also a very passionate, wise, relational and caring person who is in tune with men's struggles, desires and needs. As result of being well rounded and balanced I will be able to take into account the common factors that make a man a man while also adapting to your own unique requirements, attributes and desires. It is the combination of these traits along with my high level of training and education that helps give me the ability to empathize, understand and coach men in an effective and successful manner! 






Make an investment into your life and your future right now and call Shane at 250-889-0988 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Serving Victoria and Vancouver B.C. Canada.