-I.C.F. Certified Professional Coach

-B.A. degree in Psychology from the University of Victoria

-B.A. degree in Business from the University of Victoria

-5 months of training through 5 courses by industry leader CTI ® 





"Shane improved my strengths, my confidence and the decisions I make!" - Kevin Clark (Owner of Dev Edge Internet Marketing)


"Shane has increased my clarity and improved my ability to achieve my goals by strengthening my focus and revealing my limiting self-beliefs. Furthermore, even though I am ridiculously busy I am less stressed than ever!" - Dr. Michael Maxwell (Total Body Chiropractic)


"You are very talented and far exceeded my expectations!" - Dr. David Johnson (Dentist at Radius and Academy Dental)


"Shane kept giving such great value I couldn't quit!” - Russ Sheriff (Owner and Operator of Victoria Carpet Care)


"Shane can bring great value to any one's career and personal life, so give him a try, you won't be disappointed!" - Anthony Nielsen (Sales Associate at Urban Barn)

What Executive & Life Coaching For Men Is Not





Being mentored to become more like another individual is very different and very limited compared to coaching.

Unlike mentoring, in coaching a client is not attempting to become more like the coach. In executive/life coaching the clients' goal is to reach their unique and full potential and to become the best they can be based on who they are.

Mentoring also tends to have a power position entailing one way communication with little participation from the client. Coaching is distinctly different because a coach holds that a client is a strong, smart, creative and resourceful force that should be utilized during the coaching process!




Consultation in order to gain knowledge on a subject, field or focus has it's many uses and applications in business and life but is fundamentally very different and very limited compared to coaching.

Although teaching is involved in the coaching process ultimately business/life coaching goes beyond just the accumulation of knowledge and into action and change as you reflect on both business and life and apply new principals and ways of thinking as they pertain to your goals and challenges. These kinds of realizations and discoveries are much more powerful, deeper and longer lasting because they go to the core of who you are!




A business/life coach does provide answers, but if coaching were simply a question and answer period, you would probably be better off simply reading a book, watching a DVD or searching the Internet with google.

The power of coaching comes from the interaction between the coach and client. Neither a book, a DVD nor the Internet can react to you and take into account your uniqueness: your personality, your values, your strengths, your beliefs, your goals and your desires. A business/life coach on the other hand takes all of these things into account and deals with exactly what you bring to a coaching session. This is why a coach is able to help bring about significant changes in persons life. 




Rather than dealing specifically with the past or a past trauma, business/life coaching is about moving forward from where you are to where you want to be and who you want to be in business and in life. In other words, coaching helps you over come your challenges and attain your goals. In that sense business/life coaching has a "present to future" orientation compared with the "past to present" orientation of therapy and counselling. No one needs coaching, but everyone can benefit from it!




COACHING IS NOT SHARING "LIFE EXPERIENCE" a man sharing his life experience

A person does not need to have gone through the same situation or event as the person they are helping in order to assist them. It would be like saying a doctor needs to have had cancer to treat cancer. What they do need is proper and professional knowledge and training that adds to their natural abilities in order to maximize results!

While experience can be valuable, it is also totally useless unless one reflects and learns the right things from it. Even then every person is different and hence the insights learned often only pertain to that specific individual and their specific situation! That is why two different people can go through exactly the same situation and experience it in a totally different manner. 

The truth is what works for one person will not necessarily work for another and often doesn't. That is why solutions to challenges and goals must be uniquely tailored to each unique individual! 




Feeling greater happiness, more optimism and increased positivity are all great results of coaching, but that does not mean you will or should feel this way all of the time no matter what is happening in your life. Similarly coaching is not viewing or seeing everything from a "positive" perspective no matter what obstacles and barriers are in your way. The perspective you are in is an extremely important part of coaching, after all you need to believe that their are solutions to your challenges and that you can achieve those solutions. However, you also need to see things as they really are, accurately and realistically to actually find those solutions and implement them! Imagining things to be something other than what they are is not going to help you or anyone deal with reality! 






Make an investment into your life and your future right now and call Shane at 250-889-0988 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Serving Victoria and Vancouver B.C. Canada.